For a while now correlations made between excessive consumption of energy drinks and health problems have made front page news, as we learn of scores of people drinking litres of the high caffeine-based beverages for a sustained period of time only to wind up at A&E departments.
Now brands like Monster and Red Bull are bracing themselves for a flurry of personal injury law suits being filed, with claimants citing negligence in warning consumers as to the inherent dangers posed by drinking their range of popular hi-energy drinks; a market which has gone from strength to strength globally in recent years.
Over in America of late some five individual claims for personal injury caused by ingesting such drinks have been lodged, with claims that the active ingredients which are found in its make-up are harming people, and that the dangers posed within each can should be readily flagged up so consumers are made aware of the risk.
One of the recent parties filing for compensation is an Orlando-based company, which has taken on the might of one of the biggest corporate players in the high-energy drinks game, namely Monster; alleging that its populist caffeine-filled drinks can lead to what it refers to as 'serious health issues'.
As it currently stands, dedicated energy drinks such as Monster, Red Bull, Rockstar and 5-Hour to name but a few, seemingly avoid any applied governance with regards to advertising health implications, with the sole information highlighted being the fact that its core ingredients are formulated to help fatigued people receive an extra boost so as to get through their day.
Yet evidence compiled by medical experts point towards such energy drinks being intrinsically linked to a range of potentially devastating health issues, including kidney failure, the onset of strokes and heart attacks and even brain damage, courtesy of the consumption of dangerously – and consistently – high levels of caffeine leading to both increased blood pressure and heart rates.
Aside from lobbying for greater – and far broader – promotion of possible side effects on the product labels, other claims in the US have been instigated by parties concerned that these energy drink manufacturers are cynically targeting children, and getting them hooked on the drinks from a an early age.
For its part, the Orlando company responsible for bringing a lawsuit against Monster has based its case on the underlying fact that just two cans (ordinarily 16 ounce) of Monster’s high energy drinks can constitute a lethal dose of caffeine, however fighting back Monster Beverage Corp counter claims that one 16-ounce can of its drink comprises less than 50% of the caffeine which is regularly found in a medium coffee ordered at Starbucks.
Unfazed by Monster’s carefully considered rebuttal, the legal firm representing the Orlando claimant cites their client having suffered a stroke in the direct aftermath of consuming in the region of six cans of Monster’s energy drinks each day for five years. In retaliation of this claim, Monster insists that the claimant in question suffered from unrelated and pre-existing health conditions.
Naturally the mud-slinging hasn’t stopped there, as those representing the Orlando victim noted that Monster’s classification as a ‘dietary supplement’ prior to 2013 therefore allowed the company to avoid placing labels on its cans informing consumers of the high concentrations of caffeine found in the drinks.
In an official statement they went on to add;
‘Deprived of this important information, consumers were unable to make informed decisions on what they were putting in their body.’
Referring back to this particular case, and Monster’s team argued that; “There is no merit in the case whatsoever,” and instead insisted that this is a ‘copy-cat case filed by personal injury lawyers…trying to make a cottage industry out of suing energy drink companies.’
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